On NovemBarnes and Noble released their answer to the tablet craze by marketing the Nook Color.
B&N quickly attained over one million titles in the first calender year and captured 20% of the entire ebook market. Its relationships with Major Publishers through its bookstore business ensured that B&N could gain access to their digital wares and more books were added to its online portfolio. Users could then lend the eBook out to a fellow Nook user one time for up to two weeks.įrom 2009 to late 2010, Barnes and Noble invested heavily in its online ecosystem. This allowed publishers to opt into flagging their books as lendable. When the Nook WIFI first came out the company really hyped their LENDME program. This e-Reader had more success in the market than the previous generation because the price was a paltry $149. This model was exactly the same as the previous generation but lacked the 3G internet access via AT&T.
In June 2010 Barnes and Noble announced the followup e-reader the Nook WIFI. B&N ended up reaching an agreement to pay Spring Design a licensing free for the Nook 3G and the WIFI only model released the next year. While the Nook went on to be a huge success, the Alex e-Reader ended up not selling very well. Spring design then took them to court accusing B&N of copying their design. The meeting went nowhere, but months later Barnes and Noble released the Nook 3G. They claimed they had met with Barnes and Noble to discuss jointly creating an e-reader. Spring Design thought so as well and initiated the lawsuit in 2009.
The Nook featured a very innovative design and people at the time accused the bookseller of copying the Spring Design Alex. In 2010 this model received a firmware update that had a web-browser and allowed users to get discounts or free books when connecting up to the bookstores WIFI network. It was also compatible with most WIFI networks. Users did not have to pay a premium cost or a monthly fee to buy books. When Barnes and Noble released this e-reader they borrowed a page out of Amazons playbook by offering free 3G internet access via AT&T. The main reading panel was six inches and had a resolution of 800×600 and the bottom one was a 3.5 inch touchscreen with 480 x 144 pixels. The company broke the mold having a single screen and broke it up into two. The first generation Barnes and Noble Nook 3G and WIFI model was released November 2009 and retailed for $259. Today, we are going to take down memory lane and look at every single model they ever released and talk about important milestones. Their primary focus is the US market, but in the last few years expanded into the UK. Barnes and Noble begun making e-readers back in 2009 and has continued to invest heavily into hardware and eBooks.
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